# Advanced WordPress: manageable inside, solid outside.

> I build and optimize WordPress websites with custom themes, ACF Pro, WooCommerce, REST API, performance work, and integrations while avoiding unnecessary dependencies.

- Profile: [Aynat Cortez](https://aynatcortez.com/en/)

WordPress works best when the admin matches the actual content and the front end does not depend on layers that make the project slow or fragile. My approach connects architecture, editing, code, and operations.

## Problem

### More control without turning WordPress into a collection of plugins.

I build manageable structures with maintainable code and the level of customization each project needs, from corporate websites to catalogs, e-commerce, and headless experiences.

## Working approach

- **Model:** I define content types and fields around how the team manages information.
- **Develop:** I create custom themes, components, and functionality with measured dependencies.
- **Optimize:** I review performance, technical SEO, security, QA, and maintenance.

## What I can solve

- Custom WordPress themes
- Manageable architectures with ACF Pro
- WooCommerce and custom functionality
- REST API and headless experiences with Vue.js
- Core Web Vitals and technical SEO optimization
- Migration, maintenance, hosting, and security

## Related case studies

- [Remote Talent LATAM](https://aynatcortez.com/en/projects/remote-talent-latam/index.md): Talent platform rebuilt with custom architecture, flexible management, and stronger performance.
- [Straightline Landscape](https://aynatcortez.com/en/projects/straightline-landscape/index.md): Landscape platform featuring a reactive budget calculator and a conversion-focused experience.
- [Plat Academy](https://aynatcortez.com/en/projects/plat-academy/index.md): Educational platform with financial content and practical tools for better decision-making.

## Frequently asked questions

### Do you work with Elementor, Divi, and other builders?

Yes. I can build and maintain projects with Elementor, Divi, WPBakery, and other tools, or develop a custom foundation when performance and scalability require it.

### Can you improve a slow WordPress website?

Yes. I review architecture, dependencies, assets, database, hosting, and Core Web Vitals to find the source and prioritize improvements.

### Do you build headless WordPress experiences?

Yes. I have connected the WordPress REST API with Vue.js to build reactive interfaces, calculators, filters, and catalogs.

## Contact

- Email: aynatcm@gmail.com
- [Reservar Google Meet](https://calendar.app.google/BMs7zwayjqtgmRHd9)